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Paddy Power has reneged on a planned Euro 2024 advertising campaign featuring Boris Johnson after a backlash from its staff.
The former United Kingdom Prime Minister had reportedly agreed to a cameo role in the ad ahead of soccer’s European Championship international tournament, this summer. The Irish-based gambling giant is well-known for its irreverent and often controversial advertising tactics, often featuring publicity stunts to capture headlines and create talking points.
Recent ads have sparked fury, including one which depicted a blind soccer player kicking a cat and another social media video containing homophobic comments.
Johnson, the figurehead of the Brexit campaign in 2016, was set to wear an England jersey and proclaim, “I told you I would get us back in Europe,” as part of the bookmaker’s promotional activity. It represents something of an irony given his political rhetoric and activity in recent times but the eccentric politician is no stranger to a stunt, nor to take advantage of an opportunity. Some would say he perfectly fits Paddy Power’s self-deprecating brand.
However, the U-turn appears to have emerged following unease among its workforce at using “a figure as divisive as Johnson” and language that humorously poked fun at the Brexit situation.
Paddy Power still wants to work with Boris Johnson
Flutter Entertainment-owned Paddy Power confirmed they had been in negotiations with representatives of the former London Mayor and although the Euro 2024 campaign would not proceed, they hoped to collaborate in the future.
A spokesperson for the company said, “We have been speaking to Boris Johnson’s team about a number of opportunities, one of which was an idea for a cameo role in a TV advert.
With a general election on the horizon in the UK, Johnson is expected to be abroad for most of the campaign but he is set to lend his presence to the Conservatives remotely. He is a polarising figure but still commands significant support among the electorate despite standing down from frontline politics in June 2023.
Image credit: Annie Spratt/Unsplash
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There’s nothing out there quite like The Elder Scrolls 5: Skyrim. Other games have bigger worlds or better stories, but Skyrim truly holds a special place in gaming culture. And if, over the last 13 years, you have somehow missed out, it’s currently at the historically low price of $7.99 for the Special Edition on Steam.
When it’s not on sale, the game clocks in at $39.99, pretty steep for a game older than a seventh-grader, but this Memorial Day weekend you can get it for -80%, just $7.99. You’ve got until May 30.
If you feel like splashing out, you can also get the Anniversary Upgrade, released in 2021, for $9.99. This is -50% off and is also a historically low price, but you do need to own the Special Edition first to get the upgrade. Frankly, it probably isn’t worth ten dollars – it adds a small number of new quests, a survival mode, a few items, and for some utterly inexplicable reason, a fishing mini-game – but don’t judge anyone too harshly who owns it. The nostalgic lure of a ten-year favorite getting an unexpected update was high.
Is it worth playing Skyrim in 2024?

The deep discount certainly seems to be working – Skyrim Special Edition is currently in the top 20 of Steam’s Top Sellers list. So the sale will bring in an influx of players, ready and eager to experience the game that brought so much to so many.
Is it worth it, though? To play this nearly 13-year-old game now, when there are so many other options? Newer, more polished options less prone to weird bugs and random Bethesda crashes?
Well, in this writer’s, opinion: yes!
I played Skyrim when it was released, and there probably hasn’t been a year since that I haven’t played it, at least a little. I have purchased it on PC, Xbox 360, PlayStation 4, and Switch (don’t play it on the Switch). I even bought the Anniversary upgrade.
It is unequivocally worth your time to experience Skyrim. It’s truly an incredible achievement. Even now the game feels huge, full of life, and utterly joyous to play. There are dragons! You can fight by yelling at people so hard they fly off cliffs and down to their dooms. And this is before we get to the topic of how infinitely moddable Skyrim is.
It’s also still being updated – infrequently, but there was a massive bug-fixing patch earlier this year.
The post If you haven’t got this all-time classic on Steam yet, it’s cheaper than ever appeared first on ReadWrite.

The meme coin frenzy shows no signs of slowing down as we kick off a new week. PEPE, the frog-based meme coin, appears unstoppable at the moment, achieving yet another new all-time high following a 13% pump today.
However, Floki Inu emerges as the biggest gainer among top meme coins, with the FLOKI price surging around 17% in the past 24 hours. While these two meme coins steal the spotlight, a new contender is gearing up for launch and could potentially be the next meme coin to explode.
PEPE Price Prediction as Frog-based Meme Coin Flips Polygon (MATIC) in Market Cap
PEPE’s price has pumped 13% today, currently trading around $0.0000168, marking a new all-time high territory. This surge has propelled PEPE’s market cap above $7 billion, slightly higher than Polygon (MATIC), as this meme coin enters the top 20 cryptocurrencies by market capitalization.
The popular crypto analyst Patel, who has a substantial following of 64,000 on X, drew attention to PEPE’s feat of surpassing Polygon’s market capitalization. He emphasized the stark contrast between the two projects, with PEPE being a meme coin while Polygon offers tangible utilities such as scaling Ethereum, facilitating staking rewards, enabling governance voting, and powering decentralized finance (DeFi) applications and platforms.

BREAKING: MEMECOIN $PEPE FLIPS $MATIC IN MARKET CAP 🚀#MATIC Utility:1⃣ Scales Ethereum2⃣ Staking rewards3⃣ Governance votes4⃣ Pays transaction fees5⃣ Powers DeFi & DApps
😂 And guess what?Meme coin #PEPE just flipped #Polygon in market cap!
Welcome to crypto Guys… pic.twitter.com/kU9VVoLU26
— Crypto Patel (@CryptoPatel) May 27, 2024

Patel’s statement highlighted the surprising nature of a meme coin like PEPE overtaking a project like Polygon in terms of market capitalization, reflecting the sometimes irrational nature of the crypto market.
altFINS provided a detailed technical analysis, suggesting a bullish breakout for PEPE. According to their assessment, PEPE’s price decisively broke above the $0.000012 and $0.000015 resistance levels, confirming an established uptrend. Based on Fibonacci Extension levels, which are commonly used to identify potential price targets, the next key resistance zones were identified at $0.0000164 (100% Fibonacci extension level) and $0.0000211 (161.8% Fibonacci extension level).
Source: altfins/PEPE
While the Relative Strength Index (RSI) indicated an overbought condition with a reading above 70, altFINS noted that the RSI was not overly extended, suggesting that the current momentum could potentially sustain itself without an immediate correction.
altFINS highlighted that PEPE’s price action exhibited a “Resistance Breakout” pattern, which is a bullish signal. When a price breaks above a resistance zone, it typically indicates that buyers have successfully absorbed all the selling pressure from sellers at that level, allowing the price to resume its upward trajectory. Following a resistance breakout, the next closest resistance zone often becomes a viable price target for the asset.
In terms of potential support and resistance levels, altFINS identified the nearest support zones at $0.000012 and $0.0000092, while the nearest resistance zone was highlighted at $0.000021.
Considering the strong uptrend across short, medium, and long-term timeframes, as well as the resistance breakout pattern, PEPE’s price could potentially target the $0.000021 resistance zone in the near future. However, as RSI is in the overbought area, we might see a pullback before the next leg up.
FLOKI Price Analysis
FLOKI is not lagging behind in the current market frenzy. The FLOKI price has surged by an impressive 17% today, reaching $0.00026. Notably, FLOKI’s all-time high of $0.0003, achieved during the 2021 bull run, is not far away.
Bluntz, an X influencer with over 250,000 followers, drew parallels between PEPE and FLOKI’s chart patterns, stating, “I’m getting pre-PEPE all-time high vibes from FLOKI. The chart is looking really nice, in my opinion.”

getting pre $pepe all time high vibes from $FLOKI.
chart looking really nice imo + bonk guy @theunipcs has been all over this one for months. pic.twitter.com/xQwww0uKlk
— Bluntz (@Bluntz_Capital) May 27, 2024

Bluntz’s analysis suggests that if FLOKI continues to follow the same pattern as PEPE, the next price target could be around $0.00045, which represents a substantial upside of around 73% from current levels.
Next Meme Coin to Explode?
While PEPE and FLOKI dominate the meme coin space, a newcomer is preparing to enter the fray. The 99bitcoins YouTube channel, boasting over 700,000 subscribers, featured a video today about Dogeverse, a new meme coin project that raised over $15 million which potentially makes it one of the best crypto presales out there.
According to the video, Dogeverse is promoted as an interesting project due to its multi-chain capabilities, allowing it to operate across various blockchain networks such as Ethereum, Binance, Polygon, Avalanche, Base, and Solana. This multi-bridge technology enhances its utility and sets it apart from other meme coins.

The Dogeverse presale is nearing its end, with only 8 days remaining at press time, so this is your last chance to buy DOGEVERSE before it launches on exchanges in early June. The project has already garnered a community, with over 37,000 followers on X and engagement on platforms like Telegram. The roadmap includes phases of development, marketing, and centralized exchange listings, which are expected to boost the project’s growth and value.
Conclusion
While PEPE’s price continues to surge, setting new all-time highs, and FLOKI pumps as well, so the meme coin frenzy shows no signs of abating. As investors seek the next potential meme coin to explode, Dogeverse emerges as a potential contender, backed by its unique multi-chain capabilities and a sizeable community.
Related

‘Dogeverse’ Crypto Presale Ends in 10 Days After Raising Over $15 Million – Next Big Meme Coin?

The post PEPE Price Hits New ATH, FLOKI Pumps as This New Meme Coin Prepares for Launch appeared first on ReadWrite.

Dogs have had the crypto market on the leash for a long time.
For a better perspective, four out of the top five meme coins are dog coins.
The crowd of dog coins have saturated the market. They have little that differentiates them from each other. If the grand opening of the KAI presale is any sign, a shift has begun.
The ferocious feline is set to kindle the next wave of meme coin mania. Let’s see how. 
An AI-Compatible Crazy Kitten – KAI is No Ordinary Cat! 
“He may have a soft white belly purrfect for rubs, but this is no ordinary cat. KAI is a ferocious feline. AI compatible, with crazy kitten capabilities, and a Ray Gun so powerful he single-handedly split Bitcoin in half,” introduces the website.
The brave, fierce, and strong kitten dares to challenge the dog-dominated crypto streets. With a fluffy belly, KAI is adorable for sure. But that’s just the exterior demeanor. This new kitten is also extremely powerful, unlike anything seen in the meme coin market before. 
KAI’s goal is to lead the feline movement that is gaining strength in 2024. The success of projects like Cat in a Dogs World (MEW) proved that cats have the potential to rise to the top of the food chain in the meme coin space.
Built as a secure ERC20 token on the Ethereum blockchain, $KAI has focused on establishing its credibility right from the beginning. The contract is audited by Coinsult, one of the most trusted auditing firms in the crypto industry. 

Apart from its meme coin packaging and AI utilities, KAI puts forward a rewarding presale staking strategy. It empowers early investors to earn significant staking rewards right from the beginning and grow their wealth over time. 
Presale buyers can claim their rewards after the presale ends.
The AI Cat is Ready for Battle!
There are many meme coins in the market. We could say there are too many.
How does KAI stand out in the crowd?
Being a cat coin is not enough to win investors. So there must be more going on. This is where KAI’s large ecosystem focused on AI utilities comes into the picture. Here is a glimpse of KAI’s journey ahead. 
The first phase is titled Cat Pack Assemble on the white paper. 
Although cats love their solitude, they don’t stand a chance in a dog fight alone. They need to come together to dethrone dog coins and attract meme coin investments. 
According to the white paper, the Cat Pack is a “gang of digital kitties ready to do battle with the vicious canines”. 

In Phase 2, the Cybernetic Street Fight begins. Led by KAI, the Cat Pack community will fight an epic war with the dogs. Advanced AI power will come to their aid. The goal is to amass a large market cap and climb up the charts systematically. 
Phase 3 is called Doge Catcher, where the total market cap of KAI spills over to billions. We can expect KAI to be in the top 3 meme coin list at this stage. It is set to usher in the age of the Kitty in the meme coin market. 
Is KAI the Next MEW?
MEW is one of the most successful meme coins of 2024. 
It currently boasts a market cap above $290M. Since launch, the token has gained 74%. MEW ranks seventeenth on the meme coin chart.

MEW all-time price chart, source: CoinMarketCap
While MEW has rekindled interest in cat coins this year, it still has a long way to go when it comes to leading the meme coin mania.
KAI aims to bridge this gap using its AI powers and action-packed staking system. Due to its AI underpinning, the project maintains a strong competitive edge against existing meme coins –– dogs, cats, and frogs.
KAI Presale Window is Now Open – Limited Tokens Available at Fixed Discounted Prices
KAI presale just went live. 
In this stage, KAI tokens will be available for purchase to early adopters. The presale will feature heavily discounted prices. It is divided into multiple stages, where the price undergoes a slight increase with each new stage.
Investors need a wallet (preferably Metamask) loaded with ETH, USDT, and BNB to join the presale. The presale also supports card payments. 
Once the wallet is connected to the official presale page, investors can select the amount of $KAI they wish to buy and follow the instructions. The official KAI telegram group is now active to assist presale buyers. 
By clicking the ‘Buy and Stake’ button on the website, investors can put their tokens to work right away. 
Once the presale is over, $KAI will be listed on popular decentralized and centralized exchanges to ensure widespread accessibility and high liquidity. Waiting until then to buy the token might prove to be a costly decision. Follow KAI on Twitter for the latest updates.
JOIN THE KAI PRESALE
The post Doge Days Are Over: AI Kitten KAI is Set to Take Over Meme Coin Mania in 2024 appeared first on ReadWrite.