4 best AI text to video generators – including free ones

AI video generators are still fairly new, but more platforms are attempting to gain market share in this arena. After all, consuming videos is easy, but making them is not, consuming enormous chunks of people’s time. As with many areas currently, AI offers several solutions to significantly reduce the time it takes to go from an idea to an MP4. Even ChatGPT owner OpenAI has announced its new offering, Sora AI, which has yet to be rolled out.
From intelligent video editing software to generative text-to-video applications, there are tools available to help users achieve whatever they desire, whether it’s managing their own YouTube channel, crafting more engaging content for social media, or repurposing content to maintain freshness across all of a business’s online channels. Here are our top picks for the best AI video generators. However, only a few of them are actually free.
What makes a good AI video generator?
The top AI video creation tools enhance production quantity and quality without requiring additional time and effort. They streamline the process from script to final product by offering templates, tools for rapid editing, and shortcuts for refining audio and video.
There are three broad categories of tools starting with video editors equipped with AI tools, designed to accelerate the editing process. Secondly, generative text-to-video applications can help to produce immediate video output based on any prompts. Finally, video productivity applications can help use AI to expedite content creation across various marketing channels and platforms.
Now, these tools are not as advanced as AI image generators, so don’t expect to simply type “make a new Ghostbusters movie” and have it produce a blockbuster film for you. These platforms will attempt to create videos from scratch, however.
Best AI video generators
Thanks to the suggestions of ReadWrite colleagues, here is the prompt we used to test the various platforms:
“An ultra-realistic cinematic shot of a fox in the rain in HD during golden-hour.”
Runway


The New York-based AI video startup Runway released a major upgrade to its flagship text-to-video generator, Gen-2, in November 2023, which provides state-of-the-art four-second videos. Unlike previous versions that required uploading an existing video, Gen-2 was launched in March 2023.
The latest upgrade focuses on enhancing the realism and sharpness of AI-generated videos. According to users, the resolution has increased from 1792×1024 to 2816×1536. This enables the creation of intricate details and smoother motion in the simulated footage.

We have released an update for both text to video and image to video generation with Gen-2, bringing major improvements to both the fidelity and consistency of video results.
Try it now at https://t.co/ekldoIshdw pic.twitter.com/RyLiar7MFj
— Runway (@runwayml) November 2, 2023

Is there a free version? The good news is that users can try out Runway for free, as it provides 510 credits, and each second of video generation uses five credits. The free version exports in 720 pixels and remains free forever. The tiers then increase from $12 per month for a standard membership with 635 credits, to unlimited usage at $76 per month per user.
As expected, with the paid versions, users can export in 4K and have between 100GB and 500GB of storage.
Online design platform Canva recently launched their “Magic Media” tool which includes a Runway AI video generator feature.
PixVerse


Chinese startup PixVerse, founded by former ByteDance executive Wang Changhu, has seen significant popularity. Its parent company, AIsphere, launched a beta version of its PixVerse video generator for domestic users in March. The Beijing-based firm raised more than $14 million in its latest funding round, led by Fortune Capital. It is said to be a direct rival of Sora AI.
Pixverse offers two platforms for video creation: the web platform and the Discord server. These provide a more comprehensive video creation experience, where users can create, view, filter, and edit all generated videos. PixVerse also allows users to select the aspect ratio and add negative prompts for any video.
Is there a free version? While it’s not quite at Sora level, PixVerse is already available for use and currently for free.
Pika Labs

Like Runway, Pika Labs has emerged as one of the leading platforms in true generative video technology over the past few months. In November, the company announced a substantial $55 million funding round, led by Lightspeed Venture Partners and supported by a host of investors.
The firm’s journey began with the vision of co-founders Demi Guo and Chenlin Meng, both alumni of Stanford’s Artificial Intelligence Lab. Their backgrounds in AI research and engineering, particularly at Meta’s AI division, have been instrumental in shaping Pika’s innovative approach.
Pika Labs recently introduced a new feature for sound effects that automates the creation and addition of sound effects and music to AI-generated videos. This feature enables users to generate and incorporate sound into their videos by either specifying the desired sound or allowing Pika to automatically generate it based on the video’s content. Additionally, it has introduced the ability to give voice to AI-generated characters with its new Lip Sync feature.
Built-in partnership with AI audio platform ElevenLabs, Lip Sync allows users to provide spoken words for people in generated videos and synchronize their lip movements with the sound.
Is there a free version? Yes, there is a free version that provides 250 initial credits and then 30 daily credits, which are capped. In this tier, each Lip Sync audio generation requires two credits. The pricing then ranges from $8 per month to $58 per month, providing from 700 credits monthly up to unlimited. The Lip Sync feature is included for free with these plans.
Kaiber

Unlike other creators, Kaiber is limited in terms of the styles it can create. Consequently, the videos aren’t as “realistic” as those produced by other platforms. It is primarily used to create animations and transform existing videos into different styles. Additionally, it requires a few more prompts to achieve the exact results users might want.
Kaiber recently unveiled three major enhancements to its platform: Motion 3.0, a new Photorealistic model, and Profiles. With Motion 3.0, users can add audio to their art and experience unmatched fluidity in their video creations. The Photorealistic model expands their aesthetic horizons, and Profiles allows them to share and connect on Kaiber.
Is there a free version? Kaiber provides 60 free credits as part of a trial, but users will then need to buy their upgrade plan if they want more. The videos downloaded as part of the trial also have a massive watermark on them, so they aren’t necessarily usable.
Featured image: Canva
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5 Effective Martech Strategies for Tangible Results

In martech, staying ahead requires a strategic approach that seamlessly integrates innovative tools with overarching business objectives. While the landscape continues to evolve, mastering martech remains pivotal for driving impactful results and fostering sustained growth.
How to Develop and Implement a Martech Strategy
This article will explore five ways to put together a martech strategy that achieves tangible outcomes.
1. Strategic Alignment for Optimal Integration
At the core of successful martech implementation lies strategic alignment. It is imperative to align martech initiatives with broader organizational goals to ensure seamless integration and maximize effectiveness.
Start by conducting a comprehensive assessment of existing marketing strategies and tech capabilities. Identify areas where solutions can bridge gaps, enhance efficiency, and drive desired outcomes.
Organizations can cultivate a unified approach that propels growth and fosters long-term success by aligning these initiatives with overarching business objectives.
2. Data-Driven Decision Making
In today’s data-centric landscape, leveraging actionable insights is paramount for driving informed decision-making processes. Implementing these solutions that facilitate robust data analytics empowers organizations to glean valuable insights into consumer behavior, preferences, and market trends.
By harnessing the potential of data-driven decision-making, businesses can refine targeting strategies, personalize marketing efforts, and optimize campaign performance. Furthermore, leveraging predictive analytics enables organizations to anticipate trends and proactively adapt their marketing strategies. This gives a competitive edge in the ever-evolving marketplace.
3. Personalization at Scale
Personalization stands as a fundamental pillar within effective marketing strategies, empowering brands to establish profound connections with consumers and foster meaningful engagement. Leveraging martech solutions equipped with advanced personalization capabilities empowers organizations to deliver tailored experiences at scale.
Businesses can craft personalized communications, recommendations, and offers that resonate with individual consumers across various touchpoints by harnessing data insights and leveraging automation tools.
Embracing personalization enhances customer satisfaction, fosters brand loyalty, and drives sustainable growth in today’s hyper-competitive landscape.
4. Streamlined Workflow Automation
Efficient workflow automation lies at the core of streamlined sales operations. This enables organizations to optimize processes, enhance productivity, and drive significant cost savings.
Implementing marketing technology solutions with robust automation capabilities empowers businesses to automate repetitive tasks, streamline workflows, and allocate resources more effectively. From email marketing automation to campaign management and lead nurturing, leveraging automation tools enables organizations to streamline processes, reduce manual errors, and drive greater efficiency across the lifecycle. By automating routine tasks, marketers can focus on high-impact activities. These activities include strategy development and creative imagination, thereby driving tangible results and fostering continuous innovation.
5. Agile Experimentation and Iteration
Today, embracing a culture of agile experimentation and iteration is essential for driving innovation and staying ahead of the curve. Implementing martech solutions that facilitate agile testing and optimization empowers organizations to rapidly iterate on marketing strategies, campaigns, and initiatives based on real-time feedback and performance metrics.
By embracing a test-and-learn approach, businesses can identify what resonates with their target audience, optimize campaign elements, and refine strategies to drive maximum impact.
To excel in martech strategy, businesses must seamlessly integrate their strategies with innovative solutions, tailoring their approach to consumer insights and dynamic market demands. This alignment ensures sustained growth and a competitive edge through efficient, data-informed decisions and agile practices.
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