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Doom scrolling on Instagram may soon no longer be possible, as reports suggest the social network is testing an ‘Ad Break,’ feature which will include an unskippable ad with a countdown lasting 3 to 5 seconds.
The platform has always been free to use and while paid-for posts are visible in the feed, users can scroll past them along, unlike the potential new introduction.
A screenshot of the feature was shared by someone on X (formerly Twitter) and it reads: “You’re seeing an ad break. Ad breaks are a new way of seeing ads on Instagram. Sometimes you may need to view an ad before you can keep browsing.”

Got the Instagram “ad break” again & this time I clicked the info button to see their explanation
So abusive to their users to do this pic.twitter.com/BrzndbSvNk
— Dan Levy דניאל לוי (@TheDanLevy) June 1, 2024

Another social media fan took to Reddit to share the screenshot of the ad break they received when scrolling and said: “Coming soon for everyone. This’ll be the last straw for me when it comes to Instagram. I could stand the plethora of ads sprinkled throughout the entire app already, but unskippable? Gtfo.”
While the Meta-owned company hasn’t yet publicly shared the news about the feature, it appears they’re testing it first on a small number of accounts before potentially rolling it out for the masses.
If brought in entirely, revenue for Instagram could rise substantially as they’ve always used advertising as the monetization model. With unskippable ads, they’ll be able to
Unskippable ads aren’t going down well with consumers
No one wants to sit through an advert if they didn’t have to before, so understandably people aren’t happy about the slow introduction.
“Closed the app immediately when the ad break popped up and will continue to do so. Thanks Instagram for the handy pop up that reminds me I have something better to be doing,” said a Redditor.
Another thanked the platform for getting them off their phone: “Ends up making me do the exact opposite of what they want by closing the app when I come across one. So thanks for helping me reduce my screen time IG! Smart move.”
Featured Image: By Dan Levy on X
The post Instagram could be introducing unskippable ads to the platform appeared first on ReadWrite.

Time flies when you are slating demons. It’s almost a year since we first entered Diablo IV’s Sanctuary and a fair bit has changed within the game and its mechanics since then. D4 had a solid launch and was a lot of fun to play, but it is probably fair to say that the first few seasons didn’t quite hit the mark, before with the latest one – Season 4, Blizzard seems to have finally got the venerable old action-RPG pointing in the direction everybody wanted.
To celebrate the first anniversary of the game, Blizzard is holding a week-long March of the Goblins event, so let’s find out what that entails.
What is March of the Goblins?
The March of the Goblins event will begin on June 6th and run for a week until June 13th and will pack Sanctuary with a hitherto seen amount of Treasure Goblins all running around with loads of loot to be taken – sort of like a reverse birthday present for the players. If you venture into Dungeons the word on DIablo’s streets is that Goblins can be found in pairs and also potentially in a larger pack. It is time to fill your boots.
There will also be increased numbers of Greed Shrines, so if you aren’t rich by the end of this there is something wrong with you.
A 10-day-long Mother’s Blessing will also be in effect allowing you to earn XP and gold at increased rates.
As if that wasn’t enough there will also be free items to collect from the item shop throughout the week-long March of the Goblins event.
Finally, if you are also a Diablo Immortal player on mobile the second anniversary of DI is also being celebrated at the same time with a similar March of the Goblins event that runs for two weeks between June 6th and June 20th.
The post Diablo IV announces huge first-anniversary event – here’s what we know so far appeared first on ReadWrite.