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Ad-supported streaming service Tubi brings its library of over 20,000 titles to the UK.
After launching successfully in the US and Canada, gathering 80 million monthly active users, Tubi is now coming to the UK. The ad-based streaming service has a library of over 20,000 movies and TV shows to watch on demand, besting Netflix’s offering of over 17,000.
While Tubi has less than half of the active monthly users than Netflix, that could be set to change. Tubi is free to the user, making income from ads rather than subscription fees. It has partnered with a range of broadcasters and studios, including Disney, Lionsgate, NBCUniversal, and Sony Pictures Entertainment, to bring big titles to the platform and create its own original content.
What is Tubi TV?

At a time when other streaming services like Netflix, Disney+, and Prime Video are hiking prices, Tubi has gathered users by remaining free and promising a “low ad load”. Tubi will launch in the UK on Monday, July 15 and will welcome some classic British movies to the platform to celebrate the occasion. There are other specialized titles too, including Bollywood and Nollywood films, and Arthouse Cinema.
It already hosts some UK TV shows, such as Doctor Who, Line of Duty, and other BBC and ITV shows and is expected to continue such partnerships moving forward.
“At a time when traditional programming feels homogenous and when finding what to watch feels like a chore, Tubi has been effective at delivering delight beyond the monoculture with content that appeals to diverse and vibrant fandoms,” Managing Director of International at Tubi David Salmon told T3.
“We believe that we can build a brilliantly broad, culturally ambitious offering that puts UK audiences back at the centre, and makes it fun and easy to enjoy great entertainment from around the world.”
The app will be available across iOS, Android, on the web and eventually on major smart TV platforms.
Featured image: Tubi
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China has unveiled a proposal to establish a Brain-Computer Interface (BCI) Standardization Technical Committee as part of its Ministry of Industry and Information Technology (MIIT). The plan aims to spearhead the development and regulation of BCI technologies, similar to those being developed by Elon Musk’s Neuralink.
The proposal, announced by the Department of Science and Technology, outlines a framework for creating and refining standards essential to the BCI field. These standards will include a range of aspects including brain information collection, data communication, and the application of BCI in various industries such as healthcare, education, and consumer electronics.
BCIs are a relatively new area of technical research where signals from the brain are used to control an external device, such as a robotic limb. Neuralink Corp, co-founded by the Tesla billionaire in 2016, is working on an implantable device and is seeking people with quadriplegia to participate in a clinical trial, according to its website.
In April this year, the Chinese state-backed company Beijing Xinzhida Neurotechnology developed a brain implant called Neucyber, which was tested on a monkey, allowing it to control a robotic arm with its thoughts. According to the state-run Xinhua news agency, the technology was “independently developed” and is China’s first “high-performance invasive BCI.”
The ministry is seeking public opinions on the matter, with responses due by July 30.
Why is China competing with Neuralink?
The government’s announcement indicates China’s intention to “accelerate the development of similar technologies to rival western competitors like Neuralink” after mainly focusing its efforts on academic research settings.
Chinese President Xi Jinping has urged China to “step up its domestic innovation” due to other countries’ dominance in certain strategic technologies. Specifically, Beijing is investing billions of dollars into its semiconductor industry as the US considers further restrictions on China’s access to chip technology.
By establishing clear standards and fostering a collaborative environment among industry, academia, and government, the country hopes to advance its capabilities in this emerging field and potentially compete with leading global players like Neuralink.
Featured image: Canva
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